UKTV has signed a new airtime-for-equity deal with Beelivery, the UK's leading on-demand grocery delivery business, to help grow the company and further strengthen its position as the market leader in the grocery delivery sector. Greenbank Capital Inc has also provided financial investment.
The partnerships with UKTV and Greenbank Capital will enable Beelivery to accelerate its business strategy as it seeks to gain 450,000 new customers over the next two years.
Beelivery's TV debut will launch with advertising spots on UKTV's seven channels - Alibi, Dave, Drama, Eden, Gold, W, and Yesterday. With over 30 million viewers a month across the network, the campaign will reach a broad new customer pool during its 12-month campaign. UKTV has an equity stake in the business in return for the advertising slots.