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The Farewell Guide

Online funeral comparison guide

UKTV Ventures invest in The Farewell Guide

UKTV has invested in the UK’s first independent funeral-planning service, The Farewell Guide, using its multi-million pound investment fund, UKTV Ventures. The initial deal is worth £1 million of airtime, with a mutual option to extend the deal by a further £2 million once launched.

The Farewell Guide is a free, online service dedicated to making funeral planning simpler, more affordable, and more personal. Founded by entrepreneur Rebecca Peach in 2019 after witnessing first-hand the pain and fragmentation of organising a funeral, The Farewell Guide says it is the UK’s only supportive digital funeral planner and price comparison site.

“We’ve been so impressed with Rebecca and the team, as well as the technology and vision they’ve crafted to support consumers freely in planning a funeral. We are excited by the launch of The Farewell Guide's first TV ad campaign, which is set to significantly boost awareness of their brand and valuable service. The powerful values of the brand are certain to strike a chord with UKTV viewers throughout the network, and we’re genuinely excited to see The Farewell Guide become the go-to destination for funeral planning.”Brendan Kilcawley,
Director of UKTV Ventures

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