October 2023 For the first time in their industry, Raffolux, the leading digital raffle operator has secured an impressive £1.5 million investment through a unique fundraising initiative with media company, UKTV Ventures.
UKTV Ventures' £1.5 million "airtime-for-equity" investment will allow Raffolux to launch a TV advertising campaign from October 23rd on the broadcaster's seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. The company will benefit from access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.
Raffolux launched in 2019 and has since solidified its position as the leading player in the UK market. Its modern take on the classic raffle has not only given thousands of people the chance to win coveted prizes but has also enabled them to support charities close to their hearts. Raffolux has given away over £11 million pounds in prizes to over 65,000 winners and has raised over £600,000 for charities across the nation.